A Battle of Wills
When you’re looking to buy a new car, you’re going to be faced with challenge that has become a rarity in our modern world: haggling. Haggling is the art of negotiating prices of goods and services, as well as trades, and in modern America, it’s almost exclusively done between people, not in corporate environments. Car dealerships are the exception to that rule, however, and since it is such a rare occurrence, it’s a safe bet that you’re out of practice. Here are a few tips to get the leg on your car dealer.
Doing some preliminary research on the car you’re thinking of purchasing is a good place to start. For example, if the car you’re interested in is selling for a lower price on average, this could be a great way to get a better deal from your dealer. If you’re basically saying to the dealer that you’ll go elsewhere to get the better price, they’ll most likely change their tune.
Another important thing to keep in mind is upselling. Upselling is a technique used in a variety of retail settings wherein the dealer (or whomever else) tries to entice you to buy additional products, services, or features once you’ve committed to a purchase. Typically, these extra features is cars are purely luxury features that won’t impact your experience much, if at all, so be wary of this technique.
Lastly, you could, and should, try to meet the dealer on their own turf. You need to give off an air of confidence and charisma in order to out bargain the dealer. After all, that’s exactly what they’re trained to do, so you want to even the playing field. There are many ways to accomplish this, such as roleplaying with a friend to rehearse or by taking a public speaking course. However, the most effective and simplest way is to simply dress to impress. After all, why do you think dealers tend to wear suits? So, getting a new outfit from Express can help you exude the charisma you need to win this battle of wills.